
Management of Event Operations
Julia Tum, Philippa Norton, J. Nevan Wright - Collection Events Management Series
Résumé
The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.
- An introduction to the management of operations and project planning for the event planner and venue provider
- Examines quality in the events industry and its effects on customer satisfaction, resource efficiency and event success.
- The only text to take generic operations management theories and skills and relate them specifically to the events industry
L'auteur - Julia Tum
Julia Tum : UK Centre for Events Management, Leeds Metropolitan University, UK
L'auteur - Philippa Norton
Philippa Norton : UK Centre for Events Management, Leeds Metropolitan University, UK
L'auteur - J. Nevan Wright
J Nevan Wright : Auckland University of Technology, New Zealand and Henley Management College, UK
Sommaire
- Section One: Analysis
- 1 Development of the proposed event operations management model
- 2 Event management: characteristics and definitions
- 3 Analysis of the external environment
- 4 Defining service provision
- 5 Customers, stakeholders and gap analysis
- 6 Analysis of the internal environment
- Section Two: Detailed planning
- 7 Planning, product portfolios, and product and service development
- 8 Product development
- 9 Supply chain management
- 10 Location management and choice
- 11 Risk management for event managers
- Section Three: Implementation and delivery
- 12 People power - the most valuable resource?
- 13 Forecasting and capacity management
- 14 Scheduling and time management
- Section Four: Performance evaluation
- 15 Performance evaluation
- 16 Awareness of quality
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Butterworth-Heinemann, Elsevier |
Auteur(s) | Julia Tum, Philippa Norton, J. Nevan Wright |
Collection | Events Management Series |
Parution | 05/10/2005 |
Nb. de pages | 290 |
Format | 19 x 24,5 |
Couverture | Broché |
Poids | 585g |
Intérieur | Noir et Blanc |
EAN13 | 9780750663625 |
ISBN13 | 978-0-7506-6362-5 |
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