Résumé
The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.
L'auteur - Tom Curtin
Tom Curtin has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.
Sommaire
- Green Issues
- The Context Of Green Issues
- Practical Management Of Green Issues
- The Future
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Palgrave |
| Auteur(s) | Tom Curtin |
| Parution | 30/11/2006 |
| Édition | 2eme édition |
| Nb. de pages | 208 |
| Format | 16 x 24 |
| Couverture | Relié |
| Poids | 497g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780230500037 |
| ISBN13 | 978-0-230-50003-7 |
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