Meetings, Expositions, Events and Conventions

An Introduction to the Industry

George G. Fenich

320 pages, parution le 01/10/2004

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Résumé

For courses in meeting, event, exposition and convention planning and management.

The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college curricula, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market.

L'auteur - George G. Fenich

George G. Fenich, Ph.D., University of New Orleans

Sommaire

Introduction to the Meetings, Expositions, Events, and Conventions Industry
Planning, Organizing, Directing, and Control in MECC
Meeting, Exhibition, Event, and Convention Sponsors
Meeting and Convention Venues
Exhibitions
Special Events Management
Food and Beverage
Destination Management Companies
Service Contractors
Program Planning
Convention and Visitors Bureaus
Legal Issues in the Meetings, Exhibitions, Events, and Conventions Industry
Directing the Future of Convention and Meeting Technology
International Issues in MEEC
Putting It All Together

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Pearson
Auteur(s)	George G. Fenich
Parution	01/10/2004
Nb. de pages	320
Format	18,5 x 24
Couverture	Relié
Poids	930g
Intérieur	Noir et Blanc
EAN13	9780131125872
ISBN13	978-0-13-112587-2