My Secret Life on the McJob

Management lessons from behind the counter

Jerry Newman

208 pages, parution le 08/02/2007

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Résumé

What happens when a distinguished management professor works undercovei in fast food?

He learns powerful truths about great leadership...

Jerry Newman, co-author of the business classic Compensation, worked as a bottom-rung employee for the biggest names in fast food including McDonald's and Burger King. Newman found that fast-food chains were the perfect petrie dishes for covert research: high-pressure, high-volume businesses with high employee turnover. The pecking order is also crystal clear: from fry cook all the way up to restaurant manager.
Anyone who must lead a team to deliver immediate results can learn something from Jerry Newman's experience behind the counter at major fast food restaurants. My Secret Life on the McJob reveals brilliantly simple "Supersized Management Principles" that many Fortune 500 bosses still haven't grasped, such as...

A Alternative currencies: How to find meaningful employee rewards when no extra payroll is available
A No faint praise: How the effect of a few kind words can last for days
A Culture creation: How five minutes of managerial forethought in the hiring process can eliminate hours of pain later on
A Constructive criticism: How calm, useful feedback beats a barked order every time

L'auteur - Jerry Newman

Jerry M. Newman, Ph.D., is a University Distinguished Teaching Professor for the State University of New York at Buffalo. He is the coauthor of Compensation, which has been the bestselling book in the category for 21 years. He is also an advisor to firms including AT&T, Hewlett-Packard, Burger King, McDonald's, and Nabisco.

Sommaire

The Rules of the Game
The McJob Isn't McEasy
The Great Cheese Wars and Other Culture Tales from Behind the Counter
Will Work for Whoppers!
Training the Utterly Confused
Diversity, Discrimination, and Lap Dancing
I Blame It on Henry Ford
Reflections on Fast Food

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Jerry Newman
Parution	08/02/2007
Nb. de pages	208
Format	15 x 23
Couverture	Broché
Poids	356g
Intérieur	Noir et Blanc
EAN13	9780077116729
ISBN13	978-0-07-711672-9