Résumé
It is a world of instant access, instant news, and--for-some--instant failure, if they don't understand the rules of this new post-media world. The internet, cable news, media and non-media is around the clock. Before you know it, your business could be maligned, your reputation defrocked, and all while you sleep. But it is not all bad. You can use these media and non-media too. Gerald Baron shows you how to protect your business and yourself, in this brave new world, and how to use the media and non-media as a tool for your own survival too.
Contents
- Discovering the New World of Instant News.
- Toward a Postmedia World.
- The New Audience.
- How News Is Changing.
- When Opponents Grab the Microphone.
- How the Rules Have Changed.
- Communication Strategies for the Instant News World.
- Preparing the Organization and Team.
- The Role of Technology.
- Crisis Preparation: What To Do Before It Happens.
- Crisis Management: What To Do While It Is Happening.
- Reputation Recovery: What To Do After It Happens.
- A Glimpse Into the Future.
L'auteur - Gerald Baron
GERALD R. BARON is the president and founder of Baron
& Company, the leading full-service marketing and
public relations firm in Northwest Washington. Baron
created the PIER System, the only completely integrated
Internet-based communication management system for crisis
communications, issue management, and ongoing press and
public information management.
A frequent speaker at national and regional conferences, he
has served as a strategic and marketing consultant,
corporate communications director, publisher, college
professor, and entrepreneur. He is the author of three
books on business and marketing, including Friendship
Marketing.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Prentice Hall |
| Auteur(s) | Gerald Baron |
| Parution | 24/12/2002 |
| Nb. de pages | 356 |
| Format | 16 x 23,5 |
| Couverture | Relié |
| Poids | 762g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780130461391 |
Avantages Eyrolles.com
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