Strategic entrepreneurship

This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organisation of themes, and a critical discussion of key ideas to facilitate students' learning and lecturers' course planning and delivery.

Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, growing fast in its teaching and research. This third edition offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from the management of small business.

New to this edition

• More extensive discussion of economic and psychological aspects of entrepreneurship
• New sections on researching entrepreneurship and ideas for projects and dissertations
• Cutting-edge ideas on development of effective business plans
• New Financial Times articles at the end of each chapter
• Fully updated references and further reading lists

Contents

• Introductory themes
  • The nature of entreprneurship
  • The economic function of the entrepreneur
  • The entrepreneurial personality
  • Types of entrepreneur
  • Researching entrepreneurship
  • The entrepreneurial process
  • The entrepreneurial option
  • Making the move to entrepreneurship
  • The nature of business opportunity
  • Resources in the entrepreneurial venture
  • The entrepreneurial venture and the entrepreneurial organisation
  • The meaning of success
• Choosing a direction
  • Entrepreneurial vision
  • The entrepreneurial mission
  • The strategy for the venture
  • The business plan : an entrepreneurial tool
• Initiating the new venture
  • The strategic window : Identifying and analysing the gap for the new business
  • Seeing the window : scanning for opportunity
  • Locating the window : positioning the new venture
  • Measuring the window : analysing the opportunity
  • Opening the window : gaining commitment
  • Closing the window : sustaining competitiveness
  • Gaining financial support : issues and approaches
• Managing the growth and development of the venture
  • The dimensions of business growth
  • Strategies for expansion
  • Organisational growth and development
  • Leadership, power nad motivation in the entrepreneurial venture
  • Consolidating the venture
  • The changing role of the entrepreneur in the consolidated organisation
• Index