Strategic Entrepreneurship

Philip A. Wickham

610 pages, parution le 03/10/2006 (4^eme édition)

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Résumé

The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines.

The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students' learning and lecturers' course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research.

L'auteur - Philip A. Wickham

Philip Wickham is Senior Lecturer in Strategy and Entrepreneurship at Teesside Business School, University of Teesside. He teaches and researches in entrepreneurship and decision theory. He is also the author of two other Financial Times Prentice Hall textbooks: Management Consulting (1999) and the FT Corporate Strategy Casebook (2000).

Sommaire

The nature of entrepreneurship
Types of entrepreneur
The entrepreneurial personality
Entrepreneurship, cognition and decision making
Taking the entrepreneurial option
The economic function of the entrepreneur
Entrepreneurship and economic development
Not-for-profit and public entrepreneurship
Success, stakeholders and social responsibility
The entrepreneurial process
The nature of business opportunity
Resources in the entrepreneurial venture
The entrepreneurial venture and the entrepreneurial organisation
Intrapreneurship
The changing role of the entrepreneur in the consolidated organisation
Entrepreneurial vision
The entrepreneurial mission
The strategy for the venture
The business plan : an entrepreneurial tool
Gaining financial support : issues and approaches
The strategic window : identifying and analysing the gap for the new business
Seeing the window : scanning for opportunity
Locating and measuring the window : positioning the new venture
Opening the window : gaining commitment

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Philip A. Wickham
Parution	03/10/2006
Édition	4^eme édition
Nb. de pages	610
Format	19 x 24,5
Couverture	Broché
Poids	1095g
Intérieur	Noir et Blanc
EAN13	9780273706427
ISBN13	978-0-273-70642-7