Strategies for Asia Pacific

Beyond the Crisis

Philippe Lasserre, Hellmutt Schutte

344 pages, parution le 08/02/1999

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Résumé

This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic. The authors advise Western firms to approach their operations in Asia strategically, both in terms of competing for customers and resources, as well as co-operating in joint ventures and alliances. They encourage managers to question many of their traditional Western business assumptions and to move towards a regional organisation and a more regional style of management.

L'auteur - Philippe Lasserre

Professeur de strategie a l'INSEAD.

L'auteur - Hellmutt Schutte

Professeur de strategie a l'INSEAD.

Sommaire

The Strategic Importance of Asia Pacific
Formulating Strategies for Asia Pacific
Asia as a Market
The Players
Asian Business Logic
Competing
Co-operating in Country-Based Partnerships
Co-operating in Global Partnerships
Organising
Managing Human Resources
The Future of the Asia Pacific Region

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Palgrave
Auteur(s)	Philippe Lasserre, Hellmutt Schutte
Parution	08/02/1999
Nb. de pages	344
Format	15,5 x 23,5
Couverture	Broché
Poids	520g
Intérieur	Noir et Blanc
EAN13	9780333735824
ISBN13	978-0-333-73582-4