The product manager's field guide

Linda Gorchels

236 pages, parution le 05/06/2003

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Résumé

Linda Gorchelss bestselling The Product Managers Handbook introduced thousands of professionals to the expanding roles and responsibilities of a product manager in todays demanding marketplace. Now, in The Product Managers Field Guide, Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage.

The Product Managers Field Guide tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace. Look to it for:

Wide-ranging exercises and self-assessments for developing and rating your skills and competencies
Tools and action steps for using your skills to enhance customer satisfaction and competitive position
The five competencies of a top-performing product manager--and ways to practice and incorporate them into your daily routine

Todays best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company! The Product Managers Field Guide is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding.

Assets of influential product managers
Project and time management foundations
Planning framework
Market research
Financial foundations of planning
Product and brand portfolio analysis
Strategic visioning and planning
Concept and development of new products
Launch guidelines for new products
Pricing frameworks and tactics
Integrated marketing communications
"Go to market" strategies

Index

L'auteur - Linda Gorchels

Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Managers Handbook.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Linda Gorchels
Parution	05/06/2003
Nb. de pages	236
Format	18,5 x 23,2
Couverture	Broché
Poids	485g
Intérieur	Noir et Blanc
EAN13	9780071410595
ISBN13	978-0-07-141059-5