The Small Business Bible

Everything you need to know to succeed in your small business

Steven D. Strauss

436 pages, parution le 07/02/2005

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Résumé

Whether you re a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn t-giving them scores of tips, hints, insider information, and secrets of success-it s also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed. The book covers all aspects of small business operations and strategies, and includes straightforward information on almost every topic. Plus, you ll find secrets of great entrepreneurs, a wealth of online resources, real-life success stories, and cutting-edge strategies that work.

L'auteur - Steven D. Strauss

STEVEN D. STRAUSS is a lawyer, business columnist, popular speaker, and one of the world's leading small business experts. His syndicated column, "Ask the Expert," appears weekly on USATODAY.com and is one of the most widely syndicated small business columns in the world. He has appeared on CNN, CNBC, Bloomberg Television, MSNBC, Court TV, the BBC, and ABC News. He has also been featured in such publications as Entrepreneur magazine, Investor's Business Daily, and the Los Angeles Times.
If you would like Steve to speak to your group, or to sign up for his free newsletter, Small Business Success Secrets, or to otherwise contact him, visit MrAllBiz.com.

Sommaire

Genesis
- In the Beginning
- Choosing the Right Business
- Buying an Existing Business
- Understanding Your Market
- Calculating Your Startup Costs
- Write a Winning Business Plan
- Structuring Your Business
- The Money Hunt
Setting Up Shop
- Location, Location, Location
- Branding 101
- Products and Inventory
- Successful Pricing Strategies
- Small Business Technology
- Small Business Software
Money
- Accounting Ease
- Making a Profit
- Getting and Extending Credit
- Insurance
- Get a Handle on Taxes
- Legal Ease I
- Legal Ease II
Growing Your Business
- Successful Advertising Strategies
- Marketing Muscle
- Your Web Presence
- Exodus
Dealing with People
- Hiring and Firing
- Employee Benefits Demystified
- Training and Motivating Your Staff
- Extraordinary Sales and Exemplary Customer Service
Franchises
- Selecting the Right Franchise
- Franchise Success Secrets
Home-Based Businesses
- The Home-Based Business
- Successful Home-Based Business Strategies
Business on a Shoestring
- The Shoestring Entrepreneur
- Marketing on a Shoestring
Small Business Success Strategies
- Small Business Success Secrets I: Money
- Small Business Success Secrets II: Vision
- Appendix Sample Business Plan

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Steven D. Strauss
Parution	07/02/2005
Nb. de pages	436
Format	15 x 23
Couverture	Broché
Poids	530g
Intérieur	Noir et Blanc
EAN13	9780471684312
ISBN13	978-0-471-68431-2