Viral Marketing

Get your audience to do your marketing for you

Russell Goldsmith

126 pages, parution le 23/07/2002

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Résumé

Email is a very powerful, all reaching medium. Get your message right and your friends and customers will do your work for you. They can forward on your message, your brand, your product name - and begin a process that could reach millions around the world.
But what, if any, are the rules? It's not easy to get it right when so far there hasn't been much information on what works. Viral marketing is THE marketing buzzword. So what's it all about? How does it work? How did it all start? How effective is it? When is viral marketing appropriate? Who has succeeded? How can we learn from those who have succeeded and those who have failed?
These are just some of the questions answered in viral marketing. It also provides an understanding of what it is about people that makes them want to pass on an email to a friend or colleague - and how to ensure they do so for your benefit.

Contents

1. What's it all about?
2. Can I tell you a secret?
3. You've got mail
4. Sex lies and videotape
5. Take one joke, add naked girl and free trip and send for five minutes
6. Final words

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Russell Goldsmith
Parution	23/07/2002
Nb. de pages	126
Format	13,8 x 21,6
Couverture	Broché
Poids	241g
Intérieur	Noir et Blanc
EAN13	9780273659051
ISBN13	978-0-273-65905-1