Winning in Asia

Strategies for Competing in the New Millennium

Peter Williamson

262 pages, parution le 03/06/2004

Ajouter à une liste

Indisponible

Résumé

The competitive landscape in Asia is undergoing a sea change. Companies are finally breaking the bonds imposed by the 1997 financial crisis. The engine of growth is shifting from exports to Asian market demand. China's rapid development is redrawing the Asian playing field. National fiefdoms are succumbing to cross-border competition. Together, these forces are signaling the emergence of a fundamentally new competitive game--and there will be no going back. International business expert Peter J. Williamson argues that competing in this rapidly evolving arena will require a very different kind of company. In this book, he identifies the key challenges that will distinguish the winners in tomorrow's Asia and explores the fundamental changes--in business models, mind-sets, organizational structures, and management processes--that will be required to meet those challenges. Asian companies will need to leverage the strengths of their local heritage into the future by building distinctive, new strategies around them. Western multinationals will need to reassess the approaches that have won them a share of Asia's rapid growth over the last two decades. Laying out strategies for creating a new and distinctive breed of Asian corporation, Winning in Asia provides a blueprint for reshaping the future of Asian competition. Peter J. Williamson is professor of Asian business and international management at INSEAD and co-author of From Global to Metanational: How Companies Win in the Knowledge Economy.

L'auteur - Peter Williamson

Peter Williamson is Professor of International Management and Asian Business at the INSEAD in France and Singapore. He has worked closely with companies and governments in Asia on strategy and international expansion over the last 25 years. His research covers globalisation, strategy innovation, mergers and acquisitions, and alliances. His publications include: Winning in Asia: Strategies for the New Millennium, From Global to Metanational: How Companies Win in the Global Knowledge Economy, Managing the Global Frontier, The Economics of Financial Markets, and The Strategy Handbook. Formerly with The Boston Consulting Group, he is advises companies in Europe, Asia and the Americas and serves on the boards of several listed companies. He holds a Ph.D in Business Economics from Harvard University.

Sommaire

Asian Competition: the Next Round
Asia's Business Heritage: Benefits and Baggage
Stepping up to the Asian Productivity Challenge
Ramping up Asian Innovation
Building Asian Brands
Creating a New Breed of Asian Multinationals
Consolidating the Asian Playing Field
Winning Strategies for Asia's New Reality

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Peter Williamson
Parution	03/06/2004
Nb. de pages	262
Format	16 x 24
Couverture	Relié
Poids	565g
Intérieur	Noir et Blanc
EAN13	9780875846200
ISBN13	978-0-87584-620-0