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Big Data at Work: Dispelling the Myths, Uncovering the Opportunities

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Big Data at Work: Dispelling the Myths, Uncovering the Opportunities

Big Data at Work: Dispelling the Myths, Uncovering the Opportunities

240 pages, parution le 25/02/2014

Résumé

Go ahead, be skeptical about big data. The author was-at first. When the term "big data" first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind.

Now, in clear, conversational language, Davenport explains what big data means-and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold.

  • This book will help you understand:
  • - Why big data is important to you and your organization
  • - What technology you need to manage it
  • - How big data could change your job, your company, and your industry
  • - How to hire, rent, or develop the kinds of people who make big data work
  • - The key success factors in implementing any big data project
  • - How big data is leading to a new approach to managing analytics

With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities-from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.

L'avis du libraire

Now, in clear, conversational language, Davenport explains what big data means-and why everyone in business needs to know about it...

L'auteur Thomas H. Davenport

Thomas Davenport holds the President's Chair in Information Technology and Management at Babson College. He is director of research for Babson Executive Education; an Accenture Fellow; and author, co-author, or editor of nine books, including Working Knowledge: How Organizations Manage What They Know (HBS Press, 1997).

Autres livres de Thomas H. Davenport

Caractéristiques techniques du livre "Big Data at Work: Dispelling the Myths, Uncovering the Opportunities"

  PAPIER
Éditeur(s) Harvard Business School Press (HBS)
Auteur(s) Thomas H. Davenport
Parution 25/02/2014
Nb. de pages 240
Couverture Broché
Intérieur Noir et Blanc
EAN13 9781422168165
ISBN13 978-1-4221-6816-5

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