Software That Sells

A Practical Guide to Developing and Marketing Your Software Project

Edward Hasted

380 pages, parution le 03/08/2005

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Résumé

Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success
Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product
The book fills a void in the current market, and is an ideal read for all IT professionals

L'auteur - Edward Hasted

Ed Hasted has worn most of the T-shirts in computing. He was introduced to his first computer in the days before PCs were delivered by the postman. Having completed a course in Engineering Mathematics at Bristol University in England, he went on to become the youngest PC dealer in the U.K. The firm soon grew to supply hardware to almost all of the country's government departments.
At the start of the 1990s, Ed set up a communications software house to write e-mail and groupware, pioneering the use of the Internet. The software was implemented by companies of every size. It was one of the first products to be sold electronically online. Ed saw products through from inception to release, brought in 80 percent of the sales, and pioneered the use of teleworkers. On a roll in the late 1990s, he sold out to a U.S. corporation.
Since then, he's worked for Wang, helped run some of the largest networks in Europe, organized the system builds for London's Metropolitan Police Department, and instigated best practices in Internet Operations.

Sommaire

How Winners Spot Winners
What Successful People Ask
Plan for Success
I Want to Work Here!
Raising Cash and Kind
Development
How Not to Reinvent the Wheel
Programming without Tears
Squashing Bugs at the Source
Scoring with Words
Before You Say "Go!"-The Release Process
Setting Up a Company
Pitching the Price
Promoting Your Product
Going For Higher Volumes
Successful Selling
How to Keep Customers
Plugging the Hole in the Boat
Handling Growth
Preparing for Further Success
Appendix A: Search Engine Optimization (or Winner Takes All)

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Edward Hasted
Parution	03/08/2005
Nb. de pages	380
Format	18,5 x 23,5
Couverture	Broché
Poids	560g
Intérieur	Noir et Blanc
EAN13	9780764597831
ISBN13	978-0-7645-9783-1