Understanding Color

An Introduction for Designers

Linda Holtzschue

162 pages, parution le 01/07/2001 (2^eme édition)

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Résumé

Reliable theory and practical solutions for every color-related design problem

Prepare to change the way you look at color. In Understanding Color, Second Edition, Linda Holtzschue shows you how to forge an alliance between your emotional, intuitive response to color and the theories that explain it. More importantly, she shows you how to use color more comfortably, creatively, and effectively than ever before.

Mastering basic color concepts through straightforward, easy-to-follow instruction, you'll learn how different light sources affect color rendition, how placement changes colors, how to avoid costly color mistakes, and how to resolve the typical color problems that confront design professionals. This Second Edition is full of powerful new features that reflect the latest issues in color and design, including:

A new chapter on the challenges of designing with color on the computer
Comprehensive coverage of color marketing issues
Scores of new illustrations
An important workbook section with exercises to reinforce color concepts
Valuable tips for using color in the working environment

For students and professionals in graphic design, architecture, interior design, landscape architecture, and industrial and textile design, Understanding Color, Second Edition is an unparalleled source of authoritative information and practical solutions for virtually every color-related design problem you will encounter in your work.

Contents

Preface.
Acknowledgements.
An Introduction to Color Study.
A Little Light on the Subject.
The Human Element.
Color Description.
Using Color.
Color Harmony/Color Effect.
Tools of the Trade.
The Business of Color.
Glossary.
Workbook.
Bibliography.
Index.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Linda Holtzschue
Parution	01/07/2001
Édition	2^eme édition
Nb. de pages	162
Format	21,5 x 28
Couverture	Broché
Poids	550g
Intérieur	Quadri
EAN13	9780471382270