The Complete 21st Century Travel Marketing Handbook

Andy M. Vladimir, Bob Dickinson

356 pages, parution le 01/10/2004

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Résumé

This exciting, interesting book has been well-written by industry leaders speaking out in their own words on their visions for the future. Their contributions to this trade manual consist of exclusive articles describing how they see their industry segments today, what changes they think are coming in the next 5-10 years, and how they intend to deal with them. The sixty-plus chapters feature success story after success story—as told by Simon Cooper, President of Ritz Carlton Hotels; Jack Anderson, President of Royal Caribbean and Celebrity Cruise Lines; Florida's Governor Jeb Bush; Butch Stewart, President of SANDALS Resorts and Air Jamaica; Mel Zuckerman, President of Canyon Ranch; Steve Perillo, President of Perillo Tours; Lord Collin Marshall, Chairman of British Airways; and Jeff Katz, President of Orbitz. Proven marketing ideas and strategies are discussed by those who put them in place—the CEO's and Marketing Vice Presidents of companies such as Southwest Airlines, McDonalds, Ritz Carlton Hotels, Carnival Cruise Lines, and Expedia Travel. For hotel, airline, restaurant, and cruise line managers and marketing representatives; media management and advertising sales persons; advertising agencies; meeting and convention managers; destination tourism directors; and travel writers and agents.

Sommaire

Marketing communications
Transportation marketing
Destination marketing
Hotel and resort marketing
Cruise line marketing
Tour marketing
Travel agent marketing
Luxury marketing
Niche marketing

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Pearson
Auteur(s)	Andy M. Vladimir, Bob Dickinson
Parution	01/10/2004
Nb. de pages	356
Format	15 x 23
Couverture	Broché
Poids	880g
Intérieur	Noir et Blanc
EAN13	9780131133143
ISBN13	978-0-13-113314-3