The Source of Success
Five Enduring Principles at the Heart of Real Leadership
Résumé
In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee-a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:
- Creative capacity and the brand integrity that grows from it are an organization's most important assets.
- Enlightened leaders inspire creativity through understanding, cooperation, and respect.
- Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.
- Alignment is the critical concept for the twenty-first-century organization.
- Great companies don't happen without leaders who have transformed themselves.
L'auteur - Peter Georgescu
Peter Georgescu is chairman emeritus of Young & Rubicam Inc. Under his leadership, Young & Rubicam transformed from a private to a publicly held company. The company built the most extensive database on global branding and from its findings developed a proprietary model for diagnosing and managing brands. Georgescu was elected to the Advertising Hall of Fame in 2001.
L'auteur - David Dorsey
David Dorsey is the author of The Force, which was selected as one of the ten best business books of the year by BusinessWeek. He is a freelance writer who has contributed to magazines such as Fast Company, Esquire, and Inc., among others.
Sommaire
- Foreword, by Ram Charan
- Introduction
- The End of the World as We Know It
- Creativity: Tomorrow's Factory Today
- Enlightened Leadership: No More Mr. Tough Guy
- Competency: The Essential Tools
- Alignment: The Magic Word
- Values: Dare to Be Good
- Postscript: A Better Chance
- Acknowledgments
- The Authors
- Index
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Jossey-Bass |
Auteur(s) | Peter Georgescu, David Dorsey |
Parution | 06/10/2005 |
Nb. de pages | 178 |
Format | 16 x 23,5 |
Couverture | Relié |
Poids | 382g |
Intérieur | Noir et Blanc |
EAN13 | 9780787980375 |
ISBN13 | 978-0-7879-8037-5 |
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