The Unofficial Guide to Marketing Your Small Business

Marcia Layton Tuner

312 pages, parution le 18/10/2006

Ajouter à une liste

Indisponible

Résumé

From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing.

L'auteur - Marcia Layton Tuner

Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend.

Sommaire

Marketing Matters
- Zeroing In on Your Customer
- Why Customers Buy
- Know Your Enemies
Planning Your Success
- Positioning
- Goal Setting
- Your Marketing Plan
The Least Expensive Ways to Market Your Business
- Public Relations
- Networking
- Public Speaking
Moderately Priced Marketing Approaches
- Online Marketing
- Printed Pieces
- Sales Promotion Opportunities
- In-Person Marketing
- Telemarketing
Higher-Cost (But Highly Effective) Marketing Tools
- Branding
- Advertising
Finding What Works and Sticking With It
- Choices, Choices
- Evaluating What's Working and What's Not
- Reuse, Recycle, Repurpose

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Marcia Layton Tuner
Parution	18/10/2006
Nb. de pages	312
Format	13,5 x 21
Couverture	Broché
Poids	300g
Intérieur	Noir et Blanc
EAN13	9780471799078
ISBN13	978-0-471-79907-8