Working the Room
How to Move People to Action Through Audience-Centered Speaking
Résumé
Do you remember the topic of the last speech you heard?
If not, you're not alone. In fact, studies show that
audiences remember only 10% to 30% of speech or
presentation content. Given those bleak statistics, why do
we give speeches at all?
We give them, says communications expert Nick Morgan,
because they remain the most powerful way of connecting
with audiences since ancient Greek times. But as we've
evolved to a more conversational mode of public speaking,
thanks to television, we have forgotten much of what the
Greeks taught us about the nonverbal aspects of
speech-giving: the physical connection with audiences that
can create an almost palpable emotional bond.
Morgan says this "kinesthetic connection" comes from truly
listening to your audience--not just with your brain but
with your body.
In this book, he draws from more than 20 years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a 3 part process--focusing on content development, rehearsal, and delivery--that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action.
Contents
- Introduction: The Only Reason to Give A Speech Is to Change the World
- Part I: History And Overview
- Part II: Preparing The Content
- Part III: Rehearsing The Presentation
- Part IV: Stand And Deliver
- Conclusion: The Secret of Charisma
L'auteur - Nick Morgan
Nick Morgan is former editor of the Harvard Management Communication Letter and founder of Public Words, a communications coaching company.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Harvard Business School Press (HBS) |
| Auteur(s) | Nick Morgan |
| Parution | 13/05/2003 |
| Nb. de pages | 230 |
| Format | 16 x 24 |
| Couverture | Relié |
| Poids | 525g |
| Intérieur | Noir et Blanc |
| EAN13 | 9781578518197 |
| ISBN13 | 978-1-57851-819-7 |
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