Finding Fertile Ground

Identify Extraordinary Opportunities for New Ventures

Dr Scott A. Shane

219 pages, parution le 15/09/2004

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Résumé

The first complete framework for successful high-tech entrepreneurship!

Most efforts at starting a new business fail. But yours can succeed if you find the right market and understand the key success factors. This book shows how.

Drawing on compelling new research, Dr. Scott Shane reveals the drivers behind the world's successful knowledge-intensive startups, and helps you align the same drivers behind yours.

Discover how to identify business opportunities that can support high-growth tech-based businesses, and refine your concept for even greater potential. Learn how to predict demand for products that don't exist yet... measure adoption and diffusion patterns... protect intellectual property... create high barriers to entry... exploit competitors' weaknesses... manage risk in high-risk ventures... and much more.

Identify your best market opportunity -- and be the first to exploit it
Clear, engaging, practical coverage of the challenges unique to high tech startups
Proven solutions for managing risk, innovation, and intellectual property
Based on new research on high-tech success factors by one of the world's top experts
For every potential entrepreneur, investor, and team member -- from biotech to manufacturing, telecom to robotics

Simply put, Finding Fertile Ground gives you the tools you need to beat the odds, win... and win big.

L'auteur - Dr Scott A. Shane

Dr. Scott A. Shane is Professor of Economics and Entrepreneurship at the Weatherhead School of Management at Case Western Reserve University, where he teaches a course on high technology companies. He has taught at MIT's Sloan School of Management, Georgia Tech's DuPree School of Management, and the University of Maryland's Robert H. Smith School of Business. The author of over 50 scholarly articles on entrepreneurship, Dr. Shane's books include A General Theory of Entrepreneurship, Foundations of Entrepreneurship, Academic Entrepreneurship, and Wealth Creation and Entrepreneurship. He edits the Innovation and Entrepreneurship Division of the leading scholarly journal, Management Science. Dr. Shane holds a Ph.D. from The Wharton School, University of Pennsylvania.

Sommaire

1. Selecting the Right Industry
2. Identifying Valuable Opportunities
3. Managing Technological Evolution
4. Identifying and Satisfying Real Market Needs
5. Understanding Customer Adoption.
6. Exploiting Established Company Weaknesses
7. Managing Intellectual Property
8. Appropriating the Returns to Innovation
9. Choosing the Right Organizational Form
10. Managing Risk and Uncertainty

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wharton School Publishing
Auteur(s)	Dr Scott A. Shane
Parution	15/09/2004
Nb. de pages	219
Format	16 x 23,5
Couverture	Relié
Poids	491g
Intérieur	Noir et Blanc
EAN13	9780131423985
ISBN13	978-0-13-142398-5