Bi-Scriptual

Typography and graphic design with multiple script systems

Timm Hartmann, Sascha Thoma, Ben Wittner

320 pages, parution le 15/11/2018

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Résumé

As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of information, is at the center of this development. Designers are more and more faced with the challenging task to create advertising posters, signage systems, books or lettering, for example, that not only combine different languages but two or even more writing systems with varying visual precepts and habits.

At first, important general aspects are documented and discussed such das sociocultural premises, technical requirements as well as practical considerations. All eight in-depth presented writing systems are then described by specialists in the field and illustrated by work examples from international designers and studios. "Bi-Scriptual" provides a thorough overview of the various possibilities for the booming field of multiscript design to foster international communication.

Significance of multilingual typography
Theoretical backgrounds
Best-practice in designing with different script-systems
Work samples by more than 100 studios worldwide

Caractéristiques techniques

	PAPIER
Éditeur(s)	Niggli Verlag
Auteur(s)	Timm Hartmann, Sascha Thoma, Ben Wittner
Parution	15/11/2018
Nb. de pages	320
Format	24,5 x 32,5
Couverture	Relié
Poids	2010g
Intérieur	Quadri
EAN13	9783721209822
ISBN13	978-3-7212-0982-2