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Bi-Scriptual

Librairie Eyrolles - Paris 5e
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Bi-Scriptual

Bi-Scriptual

Typography and graphic design with multiple script systems

320 pages, parution le 15/11/2018

Résumé

As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of information, is at the center of this development. Designers are more and more faced with the challenging task to create advertising posters, signage systems, books or lettering, for example, that not only combine different languages but two or even more writing systems with varying visual precepts and habits.

At first, important general aspects are documented and discussed such das sociocultural premises, technical requirements as well as practical considerations. All eight in-depth presented writing systems are then described by specialists in the field and illustrated by work examples from international designers and studios. "Bi-Scriptual" provides a thorough overview of the various possibilities for the booming field of multiscript design to foster international communication.

  • Significance of multilingual typography
  • Theoretical backgrounds
  • Best-practice in designing with different script-systems
  • Work samples by more than 100 studios worldwide

Caractéristiques techniques du livre "Bi-Scriptual"

  PAPIER
Editeur(s) Niggli Verlag
Auteur(s) Timm Hartmann, Sascha Thoma, Ben Wittner
Parution 15/11/2018
Nb. de pages 320
Format 24,5 x 32,5
Couverture Relié
Poids 2010g
Intérieur Quadri
EAN13 9783721209822
ISBN13 978-3-7212-0982-2
Noël - Idées Cadeaux

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