For more than two decades, the type book of choice for design professionals and students
Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color.
This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events - from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design.
New features include:
Full-color treatment throughout
A new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com)
Two new chapters: The Typographic Grid and Typographic Design Process
An updated design education section that includes recent examples of projects assigned by leading design educators
New case studies that showcase design for Web sites and animated typography projects
Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics
Updated coverage of digital type technology
L'auteur - Rob Carter
Rob Carter is professor of typography and graphic design at Virginia Commonwealth University. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, and Print regional annual. He is the author of American Typography Today, the five-volume Working with Type series, and Digital Color and Type. He is also the co-author, with Philip Meggs, of Typographic Specimens: The Great Typefaces.
L'auteur - Ben Day
Ben Day is a professor at Virginia Commonwealth University. He has also taught at Boston University and been a Visiting Designer at the University of Connecticut. His many exhibitions include the American Institute of Graphic Arts, the New York Type Directors Club, and the New York Sculpture Centre. The Boston Society of Printers awarded him a teaching fellowship. He has served as a consultant to Bostonia magazine, NASA, and the Fogg Museum, and art directed Handel and Haydn magazine. He has been selected for Who's Who Among America's Teachers.
L'auteur - Philip Meggs
Philip Meggs is a professor at Virginia Commonwealth University, a contributing editor of Print magazine, and a visiting faculty member at Syracuse University and the National College of Art and Design in Dublin. He is the author of Type and Image and A History of Graphic Design, co-author of Typographic Specimens, and co-editor of Texts on Type and Revival of the Fittest: Digital Versions of Classic Typefaces. Meggs holds an honorary doctorate from the Massachusetts College of Art and has been inducted into the New York Art Directors Club Hall of Fame.
- The Evolution of Typography
- The Anatomy of Typography
- Syntax and Communication
- The Typographic Grid
- The Typographic Message
- Typographic Technology
- Case Studies in typographic Design
- Typographic design Education
- Typographic Design Process
- Type Specimens
|Auteur(s)||Rob Carter, Ben Day, Philip Meggs|
|Nb. de pages||324|
|Format||21,5 x 27,5|
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