Advertising Media A-to-Z

Jim Surmanek

338 pages, parution le 25/11/2003

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Résumé

The advertising practitioners one-stop resource to essential media terms, concepts, strategies, and more!

Advertising Media A-to-Z is todays most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features.

Advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising will instantly value this one-of-a-kind book for its complete coverage of:

Every major term and concept necessary for accurate media planning
Listings of related terms to allow further understanding of terms and concepts
URLs for associated websites
Mathematical formulas with plain-English explanations
Acronyms listed alphabetically by the acronym itself as well as the expanded spelling

The explosion in advertising media has led to a similar increase in the terms and concepts that professionals must know, understand, and use every day. Use Advertising Media A-to-Z as your fingertip reference for this often-confusing, always-changing field and guarantee that you will always know exactly what is being said, what it really means, and how it can boost your media-related knowledge and effectiveness.

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L'auteur - Jim Surmanek

has more than 30 years of advertising experience and held executive-level media management positions with Ogilvy & Mather, J. Walter Thompson, and other advertising giants. He is also the author of Media Planning, 3rd Edition; Introduction to Advertising Media; and other media planning guidebooks.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Jim Surmanek
Parution	25/11/2003
Nb. de pages	338
Format	15 x 23
Couverture	Broché
Poids	480g
Intérieur	Noir et Blanc
EAN13	9780071422147
ISBN13	978-0-07-142214-7