Apples, Insights and Mad Inventors

An Entertaining Analysis of Modern Marketing

Jeremy Bullmore

176 pages, parution le 07/04/2006

Ajouter à une liste

Indisponible

Résumé

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names - Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.

Sommaire

Introduction
Polishing the Apples
Time-and-Motion Man and The Mad Inventor
Why Every Brand Encounter Counts
The Clipboard and the Copywriter
Posh Spice & Persil
Benjamin Franklin and the Kuala Lumpur Question
The Steak & Kidney Pie That Wasn't
Why is a Good Insight Like a Refrigerator?

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Jeremy Bullmore
Parution	07/04/2006
Nb. de pages	176
Format	14 x 22
Couverture	Relié
Poids	340g
Intérieur	Noir et Blanc
EAN13	9780470029152
ISBN13	978-0-470-02915-2