Assessing Organizational Communication

Strategic Communication Audits

Cal W. Downs, Allyson D. Adrian

292 pages, parution le 18/10/2004

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Résumé

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving.
A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

L'auteur - Cal W. Downs

Cal W. Downs, PhD, is Professor of Organizational Communication at the University of Kansas.

L'auteur - Allyson D. Adrian

Allyson D. Adrian, PhD, is Adjunct Assistant Professor of Management at the McDonough School of Business, Georgetown University.

Sommaire

Communication Audits as Organizational Development
Initiating and Planning an Assessment
Conducting Team Audits, David Cook, James Patterson, and Cal W. Downs
Choosing Focal Areas to Assess
The Interview: The Most Basic Assessment Technology
Diagnosis through Questionnaires
The International Communication Association Survey
Downs-Hazen Communication Satisfaction Questionnaire, Phillip G. Clampitt and Cal W. Downs
Critical Communication Experience Survey
ECCO Analysis
Diagnosing Communication Networks, D. Thomas Porter and Allyson D. Adrian
Focus Group Interviews
Final Analysis and Interpretation
The Final Report

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Caractéristiques techniques

	PAPIER
Éditeur(s)	The Guilford Press
Auteur(s)	Cal W. Downs, Allyson D. Adrian
Parution	18/10/2004
Nb. de pages	292
Format	18 x 25
Couverture	Broché
Poids	530g
Intérieur	Noir et Blanc
EAN13	9781593850104
ISBN13	978-1-59385-010-4