From Idea to Profit

How to Market Innovative Products and Services

Adam Jolly

168 pages, parution le 03/06/2005

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Résumé

Inspiring advice from the leading exponents of innovation in business.
Shows how to turn innovative ideas and products into money makers.
Invaluable guidance and proven strategies for bringing them to market.

The literature of innovation is full of calls to become more creative and inspiring, but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. However, those better equipped to exploit the potential of any breakthrough are often not the original inventors.

From Idea to Profit is designed to help innovators capture the full value of their creativity. With contributors including Capgemini's Innovation Centre, Euro RSCG, Saatchi & Saatchi and Interbrand, this book combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance.

L'auteur - Adam Jolly

is a business writer and editor and is currently working on projects with the Institute of Management, the Institute of Directors, the DTI and the Design Council.

Sommaire

Innovative strategy
Creative behaviour
Inventive marketing
Appendix: living innovation feedback form
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Kogan Page
Auteur(s)	Adam Jolly
Parution	03/06/2005
Nb. de pages	168
Format	15 x 23
Couverture	Broché
Poids	269g
Intérieur	Noir et Blanc
EAN13	9780749442194
ISBN13	978-0-7494-4219-4