International Management

Text & Cases

Paul W. Beamish, Allen Morrison, Andrew Inkpen, Philip Rosenzweig

750 pages, parution le 25/10/2003 (5^eme édition)

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Résumé

Beamish, Morrison, Rosenweig and Inkpen's, International Management, 5^e is an "international", international-management book. It looks at how firms become and remain international in scope. The first four editions were used in hundreds of universities and colleges in over 20 countries. The book focuses on issues of international management common and important to business people "everywhere". It is about the experiences of firms of all sizes, from many countries and regions (North America, South America, Western Europe, Eastern Europe, Middle East, Asia, Africa, etc.), as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is no longer enough to achieve and sustain success.

Through carefully selected comprehensive case studies and integrated text material, this book bridges both the internationalization process and multinational management. Beamish, Morrison, Rosenzweig and Inkpen , four highly-experienced international business teachers/researchers, offer an integrated text and casebook which has been constantly refined and updated for over a decade.

Sommaire

Text
- The Internationalization Process
- The Global Business Environment
- The World of International Trade
- Managing Export Operations
- Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces
- Licensing
- The Design and Management of International Joint Ventures
- International Strategy Formulation
- The Impact of Globalization on the Organization of Activities
- The Evolving Multinational
- The Global Manager
- Managing International Government Relations
- Global Leadership
- Ethics
- Managing the Global Workforce
Cases on Internationalization
- The Global Branding of Stella Artois
- Sesame Workshop and International Growth
- Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World's Peoples
- MTN: Inventing in Africa
- The Chinese Fireworks Industry
- Swatch and the Global Watch Industry
- Selkirk Group in Asia
- Looks.com (A) - A Grey Issue
- Intel's Site Selection Decision in Latin America
- Cameron Auto Parts (A) - Revised
- Time Warner Inc. and the ORC Patents
- GM and AvtoVAZ of Russia
- Nora-Sakari: A Proposed Joint Venture in Malaysia
- Euro-Air(A)
Multinational Management
- Samsung China: The Introduction of Color TV
- Dubai Aluminum (A)
- Quest Foods Asia Pacific and the CRM Initiative
- Blue Ridge Spain
- Meridian Magnesium: International Technology Transfer
- Honeywell Inc. and Global Research and Development
- Whirlpool Corporation's Global Strategy
- Bristol Compressors, Asia-Pacific
- Larson in Nigeria
- HCM Beverage Company
- Enron and the Dabhol Power Company -new
- Crisis at Renault: The Vilvoorde Plant closing (A)
- Global Enterprises, Inc.
- Steve Parker and the SA-Tech Venture (A)
- Sicom GmbH and CD Piracy
- DSL de Mexico S.A. de C.V. (A)
- Staffing Foreign Expansion: Rentsch Enters Poland
- Mabuchi Motor Co., Ltd.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Paul W. Beamish, Allen Morrison, Andrew Inkpen, Philip Rosenzweig
Parution	25/10/2003
Édition	5^eme édition
Nb. de pages	750
Format	19 x 24
Couverture	Broché
Poids	1110g
Intérieur	Noir et Blanc
EAN13	9780071151405
ISBN13	978-0-07-115140-5