Market Busters

40 strategic Moves That Drive Exceptional Business Growth

Rita Gunter McGrath, Ian MacMillan - Collection Strategy

264 pages, parution le 09/05/2005

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Résumé

If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters: strategic moves that dramatically reconfigure profit streams in an industry and upend conventional competition. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a company's existing business platform--if managers know where and how to look for them. Based on an extensive three-year study, McGrath and MacMillan identify five arenas in which exceptional growth opportunities can be found: the customer experience, reconfigured offerings and services, key metrics, industry dynamics, and emerging market shifts. The authors outline 40 specific market-busting moves and provide practical tools and checklists to help leaders determine the best move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively.

Sommaire

MarketBusting Strategies
Transform Your Customers' Experience
Transform Your Offerings and Their Attributes
Redefine Your Profit Drivers
Exploit Industry Shifts
Exploit Emerging Opportunities
Executing MarketBusting Strategies
MarketBuster Case Study: Royal Insurance Italy
Appendix: The 40 MarketBusting Moves
Notes
Index
Acknowledgments
About the Authors

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Rita Gunter McGrath, Ian MacMillan
Collection	Strategy
Parution	09/05/2005
Nb. de pages	264
Format	16 x 24
Couverture	Relié
Poids	600g
Intérieur	Noir et Blanc
EAN13	9781591391234
ISBN13	978-1-59139-123-4