Marketing Express

John Mariotti - Collection expressexec.com

120 pages, parution le 27/01/2006

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Résumé

Marketing Express is the fast-track route to mastering all aspects of marketing. It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology.

It is illustrated with examples and lessons from some of the world's most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal*Mart, and ideas from experts like C. K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout.

It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of "ten steps to making it work."

Marketing Express gets straight to the essentials so you can read up and act... fast.

L'auteur - John Mariotti

John Mariotti is an internationally recognised executive, advisor, speaker, and author. Formerly President of Huffy Bicycles and Rubbermaid Office Products, he now serves on the boards of four consumer and industrial products companies. He is the author of several books including Smart Things to Know About Marketing.

Sommaire

Introduction
Definition of Terms
The Evolution of Marketing
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making it Work
Frequently Asked Questions (FAQs)
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Capstone Publications
Auteur(s)	John Mariotti
Collection	expressexec.com
Parution	27/01/2006
Nb. de pages	120
Format	12,5 x 17,5
Couverture	Broché
Poids	123g
Intérieur	Noir et Blanc
EAN13	9781841127040
ISBN13	978-1-84112-704-0