Marketing Your Services For People Who Hate to Sell

Ph. D. Crandall Rick

394 pages, parution le 02/12/2002 (2^eme édition)

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Résumé

More than 1,000 powerful tips and tools to help any service provider become a skilled marketer

"Required reading for anyone who is in the business of providing services."Jay Conrad Levinson, author of Guerilla Marketing

For most independent service providers, marketing is a necessary evil. Marketing Your Services lightens their load. This thoroughly updated guide covers the marketing basics and offers hundreds of hints, tips, and ideas for building strong customer relationships, the cornerstone of success in today's crowded service field.

Service providers, small business owners, and entrepreneurs get the help they need to speak to and successfully service new and existing customers. Updated to include tips for Internet marketing, digital and electronic tools, global marketing, and more, Marketing Your Services reveals:

Principles for self-motivation
Hot buttons, and how to hit them
"Action Agendas" for getting things started

To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. Rick Crandall debunks these myths in Marketing Your Services, a grassroots guide to marketing and building relationships with customers to achieve success. Directed primarily to entrepreneurs, small business owners and solo service providers, the book offers more than 1000 practical tips that can help make a marketer out of anyone who wants to serve customers better. Crandall intentioned this book as a marketing crash course specifically for service providers ' from lawyers to freelance writers, from carpenters to landscapers. All of the basics of marketing are explained in easy-to-understand terms. Helpful hints, tips and suggestions are illustrated through examples with which non-professional marketers can easily identify. The overall tone is conversational and reassuring.

The expanded & updated edition reflects a thorough revisior including a change in organization, so the book begins with chapters on marketing basics like advertising, sales, and publicity then moves into more focused chapters addressing professional and relationship building methods. A new chapter on online marketing is included and examples of effective online marketing techniques and strategies are woven in throughout. Self-motivation is given more extensive coverage, international examples have been added as have more specific examples from service business start-ups. The lengthy appendices have been updated to include new templates and examples.

Contents

Marketing For Real People
What You Can Do Today
Your "Mini-MBA" in Marketing
Advertising
Writing Your Way to Clients
How to Like Personal Selling
Free Publicity
Networking
Using the Telephone and Fax
Keep in Touch
Giving Talks, Workshops, and Seminars
Online Marketing
Customer Service
Referrals and Word-of-Mouth Marketing
Your Marketing Action Plan
Things You Can Do Now

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Ph. D. Crandall Rick
Parution	02/12/2002
Édition	2^eme édition
Nb. de pages	394
Format	17,5 x 25,5
Couverture	Broché
Poids	817g
Intérieur	Noir et Blanc
EAN13	9780071398718
ISBN13	978-0-07-139871-8