Mastering social selling like a boss - how to use social media to develop sales performance

How to use social media to develop sales performance

Hervé Kabla

210 pages, parution le 15/03/2017

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Résumé

Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become business tools, used for collecting and sharing information and strengthening links between companies and their clients. How can sales forces take advantage of this new situation? This is what the two authors, Sylvie Lachkar and Hervé Kabla, examine in this guide for both sales engineers and their managers, marketing teams and company management. Combining theoretical and practical presentations, this book features real life examples taken from multiple sectors such as services, industry, engineering, software and education. It will not only serve to strengthen your sales expertise, but will also help you use your network to serve your commercial performance. Sylvie Lachkar has worked her way up the ranks of the major technology companies (software publishers, manufacturers, consulting ? rms) over the past 25 years, in marketing, management partner, business development and training roles. She now runs the SAP Social Selling program for EMEA (Europe, Middle-East, Africa). For the last two years, she has worked in Europe, supporting sales teams in their use of social media. She is an expert in networking, and therefore knows how to use social networks to their full, powerful, potential. Hervé Kabla is president of Be Angels, a social media and digital agency that helps several B2C and B2B companies in developing their social media strategies. He appears regularly at conferences or training sessions on social selling. A blogger and ingeneer, he is the co-author of 'Mastering digital marketing like a Boss'.

L'auteur - Hervé Kabla

Hervé Kabla, blogueur et polytechnicien (X84), préside Be Angels, élue agence digitale corporate de l'année 2015, qui accompagne des entreprises de toute taille dans la conception et la mise en oeuvre de leur stratégie de communication en ligne, dans de nombreux secteurs. Il enseigne le marketing digital à l'École polytechnique et est expert APM.

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Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	Kawa
Auteur(s)	Hervé Kabla
Parution	15/03/2017	15/04/2017
Nb. de pages	210	178
Format	15 x 21	-
Couverture	Broché	-
Poids	600g	-
Contenu	-	ePub + Mobi/Kindle
EAN13	9782367781297	9782367781501