Research Methods in Business Studies

A practical guide

Pervez Ghauri, Kjell Gronhaug

256 pages, parution le 13/04/2005 (3^eme édition)

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Résumé

This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. It is designed to equip them with a systematic approach to business research.
Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

Features

Includes a thorough discussion and guidelines to formulate a research problem, preparing students to fully understand the questions and objectives, before undertaking research.
Explains the importance of methods and models, to equip students with a systematic approach in thinking, executing and writing.
Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis, so that students can choose the most appropriate research method for a given situation.
Analyses the important differences between a common sense approach and valid scientific research.
Offers clear guidelines about structuring clear, concise and relevant reports.
Detailed discussion of research theories and their practical application in business

Additional Support Material:
Online resources including lecturer's guide and power point slides.

L'auteur - Pervez Ghauri

Professor Pervez Ghauri teaches Marketing at Manchester Business School.

Sommaire

PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH
- 1. Introduction
- 2. Research in business
PART TWO: THE RESEARCH PROCESS
- 3. The Process Perspective
- 4. Research Problems
- 5. Research Design
- 6. Measurements
- 7. Data sources
- 8. Data Collection
- 9. Sampling in empirical research
- 10. Preparation and analysis of data
PART THREE: IMPLEMENTATION
- 11. Quantitative data analysis
- 12. Qualitative Data analysis
- 13. Writing the final report

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Pervez Ghauri, Kjell Gronhaug
Parution	13/04/2005
Édition	3^eme édition
Nb. de pages	256
Format	17 x 23,5
Couverture	Broché
Poids	470g
Intérieur	Noir et Blanc
EAN13	9780273681564
ISBN13	978-0-273-68156-4