Salesforce.com for Dummies

Generate leads, drive sales, and track your customers - A reference for the Rest of Us! - Unleash the power of the leading on-demand CRM solution and watch your productivity soar

Tom Wong - Collection For Dummies

392 pages, parution le 04/02/2005

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Résumé

Get up to speed on managing sales, marketing, and customer information

Prospect with salesforce.com, manage sales teams, and improve sales productivity

Let CRM expert Tom Wong show you how to get around salesforce.com so you spend more time with your customers and less time trying to figure out the application. From navigating salesforce.com to performing common operations that relate to your accounts and contacts, this guide will get you going on salesforce.com in no time!

Discover how to:

Set up and customize salesforce.com

Manage your opportunities

Update your forecasts

Track competitors and partners

Drive demand with campaigns

Use dashboards and analytics

The Dummies Way

Explanations in plain English

"Get in, get out" information

Icons and other navigational aids

Tear-out cheat sheet

To ten lists

A dash of humor and fun

Get smart
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L'auteur - Tom Wong

Tom Wong is a certified salesforce.com consultant and has been involved in more than thirty salesforce.com implementations. He is the founder of Clientology.net, a CRM community Web site.

Sommaire

Salesforce.com Basics
- Looking Over Salesforce.com
- Navigating Salesforce.com
- Personalizing Your System
Driving Sales
- Prospecting Leads
- Managing Accounts
- Developing Contacts
- Managing Activities
- Sending E-Mail
- Tracking Opportunities
- Calculating Forecasts
Optimizing Marketing
- Driving Sales Effectiveness with Documents
- Improving Communication with Standard Templates
- Driving Demand with Campaigns
- Managing Products and Price Books
Measuring the Overall Business
- Analyzing Data with Reports
- Seeing the Big Picture with Dashboards
Designing the Salesforce.com Solution
- Fine-Tuning the Configuration
- Customizing Salesforce.com
- Migrating and Maintaining Your Data
The Part of Tens
- Ten Ways to Drive More Productivity
- Ten Keys to a Successful Implementation

Voir tout

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Tom Wong
Collection	For Dummies
Parution	04/02/2005
Nb. de pages	392
Format	18,5 x 23,5
Couverture	Broché
Poids	600g
Intérieur	Noir et Blanc
EAN13	9780764579219
ISBN13	978-0-7645-7921-9