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The Power of Strategy Innovation
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Librairie Eyrolles - Paris 5e

The Power of Strategy Innovation

The Power of Strategy Innovation

A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

Robert E. Johnston, J.Douglas Bates

286 pages, parution le 07/01/2004


Strategy Innovation: sound business planning meets your company's bold vision of the future.

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future.

The book is based on the authors' 32 years of experience consulting to major organizations, and is supplemented by informative interviews with corporate leaders in several industries. Through methodology and examples, the authors reveal how to:

  • Apply innovative thinking to the company's entire business model
  • Remain flexible, future-oriented, and responsive to market changes
  • Learn from what other companies have achieved with this proven process
  • Create a perpetual flow of viable new business opportunities-by making strategy innovation a company-wide competency.

L'auteur - Robert E. Johnston

Consultant specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.

L'auteur - J.Douglas Bates

Consultant specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.


  • Section One-Executive Overview
    • Strategy Meets Innovation
    • Strategy Innovation Is Managing the Future
    • Strategy Innovation Is not Strategic Planning
    • The Discovery Process
  • Section Two-Guide for Implementation
    • The Discovery Process-The Moen Story
    • The Discovery Process-Staging Phase
    • The Discovery Process-Aligning Phase
    • The Discovery Process-Exploring Phase
    • The Discovery Process-Creating Phase
    • The Discovery Process-Mapping Phase
  • Section Three-Advanced Strategy Innovation
    • Maximizing the Discovery Process
    • Formalizing a Strategy Innovation System
    • The Future of Strategy Innovation
  • References
  • Glossary
  • Recommended Readings
  • Index
Voir tout

Caractéristiques techniques

Éditeur(s) Amacom
Auteur(s) Robert E. Johnston, J.Douglas Bates
Parution 07/01/2004
Nb. de pages 286
Format 16 x 23,5
Couverture Relié
Poids 580g
Intérieur Noir et Blanc
EAN13 9780814407684
ISBN13 978-0-8144-0768-4


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