The practice of public relations

International edition

Fraser P. Seitel

592 pages, parution le 18/08/2003 (9^eme édition)

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Résumé

The Practice of Public Relations, Ninth Edition, is, in short, different from other introductory texts in the field. Its premise is that public relations is a thoroughly engaging and constantly changing field. Although other texts may steer clear of the up-to-date cases, the ethical challenges, the "how to" counsel, and public relations conundrums that force students to think, this book confronts them all. It is, if you'll forgive the vernacular, an "in-your-face" textbook for an "in-your-face" profession.

Fraser P. Seitel

Evolution
- Defining Public Relations
- The Growth of Public Relations

Preparation/Process
- Communication
- Management
- Public Opinion
- Ethics
- The Law
- Research

The Publics
- Print Media Relations
- Electronic Media Relations
- Employee Relations
- Multicultural Community Relations
- Government Relations
- Consumer Relations
- Investor Relations
- International Relations

Execution
- Public Relations Writing
- Writing for the Eye and Ear
- Public Relations and the Internet
- Integrated Marketing Communications
- Crisis Management

Future
- The Golden Age

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Fraser P. Seitel
Parution	18/08/2003
Édition	9^eme édition
Nb. de pages	592
Format	20 x 25,3
Couverture	Broché
Poids	1045g
Intérieur	2 couleurs
EAN13	9780131230255