Web Marketing & Project Management

Donald Emerick, Kimberlee Round

682 pages, parution le 15/01/2000

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Résumé

Get the expert's view on marketing and communications for the Web. Learn insiders' tips for developing and implementing a business plan that works in the online community, then follow through by learning how to build a great project team and manage clients, workers, and technology to achieve your goals. With this interactive workbook, you'll be creating your own real outline as you work through the case studies, exercises, and labs that underscore the reading in each section. By the time you're through, you will have a complete work plan to refer to as you manage your next project. Exploring Web Marketing & Project Management gives you the skills to:

Turn your creative vision into a marketing strategy and find the technology to support it
Reach the clients that are right for your business
Develop your plans into reality
Manage the project, the team, and the client
Get to the product launch--and through it
Understand the special legal issues surrounding Internet communications

table of contents

Introduction
About the Authors
Chapter 1: Internet Marketing Basics
Chapter 2: Internet Marketing: Planning Targeting & Evolving
Chapter 3: Developing and Intergrating Internet Communication Strategy
Chapter 4: Web Site Architecture
Chapter 5: Creative Strategies
Chapter 6: Promotion and Measurement
Chapter 7: Internet Marketing: Legal Issues
Chapter 8: Project Life Cycle Basics
Chapter 9: The Project Team
Chapter 10: Project Bids, Contracts and Specifications
Index