Exploring Typography

An In-Depth Guide to the Art & Techniques of Designing with Type

Tova Rabinowitz - Collection Delmar Learning

414 pages, parution le 01/05/2005

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Résumé

What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications.

Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.

Look inside for these outstanding features

Coverage looks at how choices in type can affect a reader's ability to "receive" information.
Illustrative examples, imagery, and charts support each idea and bring clarity to typographic concepts.
Simple and concise explanations based on the practical concerns of working designers help readers organize the information and make important connections.
Study questions, exercises, and assignments enable readers to sharpen their skills and put key principles to work as they design their own visual projects.

L'auteur - Tova Rabinowitz

Tova Rabinowitz is an educator and an artist. Renowned among those who know her for being particularly creative and inventive, she has worked in a range of artistic mediums from pencil to paint to pixels, and has enjoyed teaching students ranging from preschoolers to college undergraduates. Tova worked at Westwood College of Technology for three years, first as a Graphic Design instructor and later as Graphic Design Program Director, where she was heavily involved in developing programming and curriculum. She has also worked as a dishware designer, a display artist, and has owned and operated a small business specializing in custom fiber-arts design. She holds degrees in both Art and Education.

Sommaire

Preface
History of Type
Physical Attributes of Type
Type Family Classification
Readability and Readability
Layout Design Aspects
Using Grids
Type in a Digital Environment
Designing Type
Creative Uses of Type
Glossary
Selected Bibliography
List of Contributors
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Thomson
Auteur(s)	Tova Rabinowitz
Collection	Delmar Learning
Parution	01/05/2005
Nb. de pages	414
Format	20 x 25,5
Couverture	Broché
Poids	1024g
Intérieur	Quadri
EAN13	9781401815059
ISBN13	978-1-4018-1505-9