Guide to Managerial Communication

Effective Business Writing and Speaking

Mary Munter

200 pages, parution le 15/01/2003 (6^eme édition)

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Résumé

For Management Communication courses at both the undergrad and MBA level.

This book is written for anyone who needs to communicate in today's business or professional environment. This newly-revised sixth edition summarizes practical skills for communication strategy, writing, and speaking.

Short-Summarizing results and techniques.
Professional-Practical and useful.
Readable-Clear, direct, easy to skim.
NEW - Chapter 2, includes new section on using email.
NEW - Chapter 3, updated section on typography (e.g., serif fonts for densely-printed documents, unserifed fonts for items to be read on screen).
NEW - Chapters 5 and 6, material on meetings presented even more concisely. (For those interested in more on meeting management, see the new book, Guide to Meetings by Munter and Netzley, Prentice Hall, 2002.)
NEW - Chapter 5, features a new section on videoconferencing.
NEW - Chapter 6, includes a new section on using PowerPoint (e.g., templates, spot color, animation/build function).
NEW - Chapter 6, added concepts of "telegram language" (key words only) and "six by six guideline (six lines per slide, six words per line); expanded section on flipbooks (also known as "decks").
NEW - New terminology-(1) "audioconference" instead of "conference calls" for channel choice; (2) "connection" instead of "linkage" for transitions; (3) "unserifed" instead of "sans serif" for fonts; (4) "flipbooks" instead of "decks" for slide booklets.

L'auteur - Mary Munter

Mary Munter, Tuck School of Business at Dartmouth College

Sommaire

Communication Strategy
Writing: Composing Efficiently
Writing: Macro Issues
Writing: Micro Issues
Speaking: Verbal Structure
Speaking: Visual Aids
Speaking: Nonverbal Skills
Appendices

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Mary Munter
Parution	15/01/2003
Édition	6^eme édition
Nb. de pages	200
Format	14 x 20
Couverture	Broché
Poids	205g
Intérieur	Noir et Blanc
EAN13	9780131918610