More Words That Sell

A Thesaurus To Help You Promote Your Products, Services And Ideas

Richard Bayan

166 pages, parution le 12/08/2003

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Résumé

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell but with literally no overlapping words it will be valuable for devotees of that classic book and new fans.

More Words That Sell includes:

Power words for heightening impact
Positive personal qualities for selling oneself
Cliche's to avoid
Color names beyond just red, white, blue, yellow, etc.
Words that reflect current trends in popular culture

With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

Business to business advertising
Cerebral words
Classified adds: Employment
Classified adds: Merchandise
Classified adds: Personals ...

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Richard Bayan
Parution	12/08/2003
Nb. de pages	166
Format	18,5 x 23,5
Couverture	Broché
Poids	300g
Intérieur	Noir et Blanc
EAN13	9780071418539
ISBN13	978-0-07-141853-9