The Art Of Writing Advertising

Denis Higgins

126 pages, parution le 24/03/2003

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Résumé

Four decades ago, five of the original giants of advertising copy-writing-William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves-discussed their writing techniques with Advertising Age magazine. Fascinating and enlightening, these interviews were so popular with writers everywhere that they were compiled into the book you now hold.

The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best-writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea starter for writers of every stripe from all walks of life.

"To the reader who has any interest at all in advertising, in advertising writing, or indeed in writing or expression of any kind, the five interviews in this volume are certain to be of absorbing interest. Here are the masters of their craft, talking-not writing-informally, freely, and cogently about their craft, their skills, their ideas, their notions, and their ideals. Let's join the conversation. "
-From the Introduction

Contents

Introduction
William Bernbach
Leo Burnett
George Gribbin
David Ogilvy
Rosser Reeves

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Denis Higgins
Parution	24/03/2003
Nb. de pages	126
Format	15,3 x 22,7
Couverture	Broché
Poids	217g
Intérieur	Noir et Blanc
EAN13	9780071410939
ISBN13	978-0-07-141093-9