Logo

Michael Evamy

352 pages, parution le 15/10/2007

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Indisponible

Résumé

"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us."
Michael Bierut of Pentagram Design

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.

By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any clients marketplace.

Packed with examples of contemporary logos, grouped according to their visual form

With jacket that folds out into a reference poster

A must for every graphic designer/agency

Sommaire

Logotypes and letters: Woodmarks and initials
Logotypes and letters: Typographic elements
Symbols: Abstract
Symbols: Representational

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Laurence King
Auteur(s)	Michael Evamy
Parution	15/10/2007
Nb. de pages	352
Format	19 x 24,5
Couverture	Broché
Poids	1252g
Intérieur	Quadri
EAN13	9781856695282
ISBN13	978-1-85669-528-2