Acupuncture for management

New perspectives on strategy and leadership - Neue Perspektiven für Strategie und Führung

Antonella Mei-Pochtler

240 pages, parution le 13/11/2006

Ajouter à une liste

Indisponible

Résumé

Edition bilingue allemand-anglais

Sélection d'articles parus depuis 2003 dans le journal autrichien Der Standard, sur les techniques de management, les tendances du marché, le monde des entreprises, etc.

Since 2003 Dr. Antonella Mei-Pochtler has authored a series of highly successful and original columns on management in the Austrian newspaper Der Standard. This volume presents a selection of these columns. From contemporary events and personal experience, Mei-Pochtler distills essential - and timeless - management topics in succinct form: strategy and leadership, organization and corporate culture, creativity and innovation. As business expert and BCG brand guru, Mei-Pochtler allows herself the luxury of stretching the boundaries of "business" to all areas of life. She translates significant trends into facts and figures and questions them with regard to positive implications for concrete action.

The format of the book deliberately crosses boundaries blending words and images, rationality and emotions, logic and intuition. Here, images function as more than just the usual ornamentation or commentative accessories; like the text, they are meant to provoke and inspire. The book refuses to conform to any category: business topics in a coffee-table book, art book with management insight. It is addressed to the business-affine reader, who - like many managers - among the flood of dryly factual, analytical information, appreciates the contrast of creativity and artistry all the more.

Caractéristiques techniques

	PAPIER
Éditeur(s)	teNeues
Auteur(s)	Antonella Mei-Pochtler
Parution	13/11/2006
Nb. de pages	240
Format	23 x 29
Couverture	Broché
Poids	1400g
Intérieur	Noir et Blanc
EAN13	9783832791322
ISBN13	978-3-8327-9132-2