Business Writing For Results

How To Create A Sense Of Urgency And Increase Response To All Of Your Business Communications

Jane K. Cleland

222 pages, parution le 18/03/2003

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Résumé

The best business writing has its own distinct rules. It must be friendly without being chatty, professional without being stuffy, and results-oriented without being overbearing. Business Writing for Results explains what those rules are and shows you how to work within them to write E-mails, letters, and reports that are clear, convincing, and direct--all in one-third less time!

Combining an easy-to-follow, workplace-proven model with case studies, hands-on exercises, and more, this no-nonsense book shows you how to target each reader personally, convey the proper image, supply motivation to take specific actions, and more. Turn to any page to discover the secrets to:

Reports that persuade and influence decision makers
E-mails and letters that get straight to the point
Web copy that encourages interactivity
Training materials that motivate students to learn
E-mail subject lines that get your messages opened first

Each day, your career success depends on what you write and how you write it. Let Business Writing for Results provide you with the tips, rules, and guidelines you need to make each of your written business messages urgent, unambiguous, and designed to produce the outcome you want.

Contents

Arrange your Thoughts
Create a Draft on Paper (or on Your Computer)
Write Excellent First Drafts
Hands-on Writing Workshop
Revise for Impact and Clarity
Determine What Kind of Proofing You Require
Proofread for Perfection
Write with Confidence
Appendix A. Streamline Your Text
Appendix B. The Correct Use of Prepositions

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Jane K. Cleland
Parution	18/03/2003
Nb. de pages	222
Format	15 x 22,7
Couverture	Broché
Poids	362g
Intérieur	Noir et Blanc
EAN13	9780071405706
ISBN13	978-0-07-140570-6