E-Business and E-Commerce Management

With Companion Website with Gradetracker Instructor Access Card

Dave Chaffey

670 pages, parution le 05/01/2007 (3^eme édition)

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Résumé

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Companion Website with Gradetracker Instructor Access Card: e-Business and e-Commerce Management, 3/e

L'auteur - Dave Chaffey

Dave Chaffey, Dave Chaffey( www.davechaffey.com ) is a specialist E-marketing trainer, consultant and author. Recent in-company training and consulting assignments include 3M, BP, EMI (KPM Music), HSBC and Tektronix. He is E-marketing Director at marketing agency Ripe.

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Sommaire

Introduction
- Introduction to e-business and e-commerce
- E-Commerce Fundamentals
- E-business Infrastructure
- E-environment
Strategy and Applications
- E-business Strategy
- Supply Chain Management
- E-procurement
- E-marketing
- Customer Relationship Management
Implementation
- Change Management
- Analysis and Design
- Implementation and Maintenance

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Dave Chaffey
Parution	05/01/2007
Édition	3^eme édition
Nb. de pages	670
Format	19,5 x 26,5
Couverture	Broché
Poids	1370g
Intérieur	Noir et Blanc
EAN13	9781405847063
ISBN13	978-1-405-84706-3