Managing intellectual assets in the digital age

Jeffrey H. Matsuura

246 pages, parution le 30/05/2003

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Résumé

Written for technology professionals and business managers/owners alike, this new, easy-to-understand book provides you with a comprehensive overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets, with special emphasis on computer software, Internet content, and digital media. It is the first book to address management of both traditional intellectual property and the broader set of knowledge assets in a single resource. It presents these subjects in a style appropriate for a wide range of practitioners who are not intellectual property or knowledge management specialists, and approaches the challenge of managing these assets from a multidisciplinary perspective.

The book helps you recognize and respond to the critical challenges that you will be confronted with in the near future. It enables you to protect and maximize the economic value of the intellectual property you develop and prevent its misuse by others; reduce the risk that you will be liable for violating intellectual property rights of other parties; and develop commercial and legal strategies for profiting from the inventions and innovations you create. It also shows you how to increase your ability to obtain access to intellectual property owned by others without incurring legal liability and subject to reasonable economic terms.

Introduction: Overview of Intellectual Property and Knowledge Assets
Traditional Software Protection Strategies
Open Source: An Alternative Model
Trademark Protection Online
Protecting the Look and Feel of Online Content
Managing Digital Media
The Challenge of Peer-to-Peer and Distributed Computing
Property Law & Commercial Transactions Law Applied to Digital Content
Controls on Technology Development and Transfer
Valuing and Managing Knowledge
Principles for Managing Intellectual Property and Knowledge Assets

Appendix
Index

L'auteur - Jeffrey H. Matsuura

Jeffrey H. Matsuura is an assistant professor and director of law & technology at the University of Dayton School of Law. He also serves as counsel, Alliance Law Group, LLC. He earned his M.B.A. at The Wharton School, University of Pennsylvania and his J.D. from the University of Virginia. He also the author of Security, Rights, and Liabilities in E-Commerce and A Manager's Guide to the Law and Economics of Data Networks (Artech House, 2002, 2000).

Caractéristiques techniques

	PAPIER
Éditeur(s)	Artech House
Auteur(s)	Jeffrey H. Matsuura
Parution	30/05/2003
Nb. de pages	246
Format	15,7 x 23,5
Couverture	Relié
Poids	530g
Intérieur	Noir et Blanc
EAN13	9781580533591
ISBN13	978-1-58053-359-1