The Heart of Change
Real Life Stories of how People Change Their Organizations
the cynicism, pain, and fear they faced in implementing large-scale change-but also armed them with an eight-step plan of action for leaping boldly forward in a turbulent world.
Now, Kotter and coauthor Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?
Based on interviews within over 100 organizations in the midst of large-scale change, The Heart of Change delivers the simple yet provocative answer to this question, forever altering the way organizations and individuals approach change. While most companies believe change happens by making people think differently, Kotter and Cohen say the key lies in making them feel differently. They introduce a new dynamic-"see-feel-change"-that fuels action by showing people potent reasons for change that spark their emotions.
Organized around the revolutionary eight-step change process introduced in Leading Change, this story-driven book shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. The authors reveal how this appeal to the heart-over the mind-motivates people to overcome even daunting obstacles to change and produce breathtaking results.
For individuals in every walk of life and companies in every stage of change, this compact, no-nonsense book captures the heart-and the how-of successful change.
- Introduction: The Heart of Change
- Step 1 Increase Urgency
- Step 2 Build the Guiding Team
- Step 3 Get the Vision Right
- Step 4 Communicate for Buy-In
- Step 5 Empower Action
- Step 6 Create Short-Term Wins
- Step 7 Don't Let Up
- Step 8 Make Change Stick
- Conclusion : We See, We Feel, We Change
L'auteur Dan S. Cohen
Dan S. Cohen is the coauthor, with John P. Kotter, of "The Heart of Change" (Harvard Business School Press, 2002) and a Principal with Deloitte Consulting LLP.
Caractéristiques techniques du livre "The Heart of Change"
|Éditeur(s)||Mc Graw Hill|
|Auteur(s)||Dan S. Cohen|
|Nb. de pages||190|
|Format||16 x 24|
|Intérieur||Noir et Blanc|
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