Web Copy That Sells

The Revolutionary Formula for Creating Killer Copy Every Time

Maria Veloso

288 pages, parution le 02/11/2004

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Résumé

"When it comes to direct-response Web copy, [Maria Veloso] is-hands down-the best."

Jay Conrad Levinson, author, Guerrilla Marketing series

In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:

write sizzling and irresistible Web copy, e-mails, and marketing communications
quickly turn lackluster sites into "perpetual money machines"
use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy
avoid the top three blunders that can wipe out your sales
convert up to 50% of online prospects into paying customers
and more!

L'auteur - Maria Veloso

Maria Veloso (Los Angeles, CA) is Director of Web Copywriting University and the former Director of Creative Web Writing for Aesop.com, a major Internet marketing company.

Sommaire

Getting started: the Dynamics of web selling
A simple blueprint for writing killer web copy
From prospects to purchasers: the psychological motivators
Crafting your copy
E-mail marketing: the internet's killer application
Online marketing communications: it's what you do after people visit your website that counts
Last but not least: tying it all together

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Amacom
Auteur(s)	Maria Veloso
Parution	02/11/2004
Nb. de pages	288
Format	19 x 23
Couverture	Broché
Poids	476g
Intérieur	Noir et Blanc
EAN13	9780814472491
ISBN13	978-0-8144-7249-1