Pay Per Click Search Engine Marketing for Dummies

Peter Kent - Collection For Dummies

384 pages, parution le 15/02/2006

Ajouter à une liste

Indisponible

Résumé

Pay-per-click (PPC) advertising allows businesses to target their audiences precisely through keywords people type into a search engine; businesses only pay when people click on a link in their ad
Growing advertising revenue from PPC-which is now the largest segment of the online advertising market, with a 30 percent annual growth rate-is behind the recent success of Google and Yahoo!; Microsoft recently entered the market with its own PPC service, MSN AdCenter
This book demystifies the sometimes confusing world of PPC and shows businesses how to maximize returns on PPC advertising
Topics covered include selecting among PPC providers (Google, Yahoo!, and MSN as well as lesser-known names such as FindWhat, Enhance, and Kanoodle), choosing the right keywords, writing effective ads, calculating return on investment, using PPC click tracing and conversion tracking tools, watching for click fraud, and harnessing advanced PPC techniques

L'auteur - Peter Kent

Peter Kent has used Microsoft Word for 14 years to write 50 books, scores of technical manuals, and literally thousands of magazine articles and corporate documents. He has worked in the software development business for nearly 22 years, designing and testing software, writing documentation, and training users. He is the author of the widely reviewed and praised Poor Richard's Web Site. Today, he is vice president of marketing for Indigio, an e-services firm.

Autres livres de Peter Kent

Bitcoin poche pour les nuls

Optimiser son référencement Web pour les nuls

Découvrir tous les livres de Peter Kent

Sommaire

Preparing (or \lour Campaign
- Introducing Pay Per Click Advertising
- The Different Forms of PPC
- Calculating ROI (Return on Investment)
- Selecting Keywords
- Creating Landing Pages
- Finding the Right Words for Your Ad
- Bidding on Keywords
Using the PPC Systems
- Working with Yahoo! Sponsored Search
- Buying Traffic from Google AdWords
- Harnessing MSN Keywords
- Using the Second-and Third-Tier PPC Systems
- Using Geo-Targeting
- Working with Content or Contextual Placement
- Other PPC Services - Shopping Directories, Yellow Pages, and More
Managing your Campaign
- Using Click Tracking and Conversion Tracking Tools
- Working with Bid-Management Tools
- Avoiding Click Fraud
The Part of Tens
- Ten Ways to Make Money Selling Clicks
- Ten Ways to Stay Up-to-Date and Track Down the Details

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Peter Kent
Collection	For Dummies
Parution	15/02/2006
Nb. de pages	384
Format	19 x 23
Couverture	Broché
Poids	565g
Intérieur	Noir et Blanc
EAN13	9780471754947
ISBN13	978-0-471-75494-7