Writing winning business proposals

Your Guide to Landing the Client, Making the Sale and Persuading the Boss

Richard C. Freed, Shervin Freed, Joe Romano

318 pages, parution le 05/06/2003

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Résumé

A great proposal will clinch the deal; a poor one will kill it- which would you rather write? The fully revised and updated edition of Writing winning business proposals gives you the skills, tactics, and strategies you need to write outstanding proposals that will win new clients, make big sales, and convince your boss that your idea will revolutionize the company. You'll get a client's-eye view of what makes a great proposal and master the steps of a battle-tested and proven proposal development process.

Proposal Logics
- Understanding Generic Structure Logic
- Understanding the Baseline Logic
- Using a Measureable Results Orientation
- Constructing a Logical Methodology - The Pyramid Principle

Proposal Psychologics
- Analyzing the Buyers
- Selecting and Developing Themes - Determining What to Weave in Your Web of Persuasion
- Green team Reviews: Collaborating to Improve Your Odds of Winning

Proposal Preparation
- Writing the Situation and Objectives Slots
- Writing the Methods Slot
- Interlude: Focusing on Persuasion
- Writing the Qualifications Slot
- Writing the Benefits Section
- Summary - The Proposal Development Process

Appendices
Glossary
Index

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Richard C. Freed, Shervin Freed, Joe Romano
Parution	05/06/2003
Nb. de pages	318
Format	15 x 23
Couverture	Broché
Poids	420g
Intérieur	Noir et Blanc
EAN13	9780071396875
ISBN13	978-0-07-139687-5