Talespin

Public Relations Disasters - Inside Stories and Lessons Learnt

Gerry McCusker

330 pages, parution le 15/11/2004

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Résumé

Many PR practitioners believe that the obsessive reporting of the concept of 'spin' has unfairly tainted the entire PR discipline. But others believe that PR people themselves make the catastrophic errors of judgement that create PR disasters.

From the top celebrities who have publicly slated their sponsor's products to corporate photo-calls that were disasters waiting to happen, Talespin reveals why PR consultants are so often accused of 'sexing-up' information. As each tale unfolds and spins out of control, the perpetrators of shoddy PR practice are exposed.

Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe. Documenting both the infamous and the unreported PR disasters from the worlds of branding, business, media, music, politics and sport, he asks the question: "How can these catastrophes continue to happen?"

While Talespin makes for a compelling and entertaining read, its message is deadly serious: malpractice, misjudgement and the media's own agenda are the combustibles that combine to cause PR mayhem. Anyone working in the media-related industries will learn unforgettable lessons from these real-life PR horror stories.

Sommaire

Ambassadors
Brands
Celebrity
Damage Limitations
Endorsment
...

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Kogan Page
Auteur(s)	Gerry McCusker
Parution	15/11/2004
Nb. de pages	330
Format	16 x 24
Couverture	Relié
Poids	740g
Intérieur	Noir et Blanc
EAN13	9780749442590